2/21/19 Best Intentions—Removing Barriers to a Successful Digital Strategy - VHT
Chatbots and AI offer a compelling vision for the future of customer interactions with an alluring ROI.
While many webcasts and white papers discuss understanding the customers’ intent…too few discuss the organization’s interests. When imagining, designing, implementing, and managing your digital strategy, it is critical to take into account both the customer and the company’s intent.
We discuss three key points: 1) Examples of good experiences when customers understand the organization’s intent, 2) The orchestration of business processes and systems to enable customers to get the help they need through an organization’s digital strategy, 3) Best practices to transition customers from self-help to live help in order to maximize customer value.https://www.crmxchange.com/webcast/removingbarriers/vhtfeb2019.asp