When Hiring the Right SEO Expert, Trust is Key!
by Sharon Grand Palm, Direct Marketing and SEO Consultant for SGP Direct Marketing -
June 25, 2010
When Hiring the Right SEO Expert, Trust is Key! by Sharon Grand Palm, Direct Marketing and SEO Consultant for SGP Direct Marketing
For the most part, business marketers today know how to use the Internet to attract business..or do they?? Marketers of businesses of all sizes are finding out that developing a great web site is only the first step in a multi step process designed to stand out among thousands of web sites and grab the attention by web surfers . In order for businesses to become the “go to” site for their product and service offered, hiring an Internet SEO Consultant as necessary as developing a web site in the first place.
SEO means search engine optimization. Simply stated, when you search the web for a product or service, a list of sites will pop up, followed by pages and pages of similar sites. The first pages of results are considered the most popular and relevant to the search engine utilized. An SEO expert will ensure that business take the right steps to be found by search engines and web surfers, and that their business sites are at the top, or close to the top of that list.
SEO consultants and experts are plentiful right now, so value shifts to finding the SEO Consultant that’s right for you, and your business objectives. The best SEO consultants are knowledgeable as to how search engine algorithms promote top search engine rankings within the most popular search engines used on the internet such as Google, MSN and Yahoo. The SEO Consultants you hire, may be responsible the development and design of your company’s website, as well as optimizing your site so it is found, thru the placement strategic site links, the creation and submission of on-line articles that contain heavy with key words used by web searches, and also via pay per click strategies to attract and track visitors to your site.
It is important to oversee the activities of your SEO Consultant, and be a true partner with your SEO Consultant, providing informative and relative content pertinent to your industry that will impact blogs, articles, and relative links…When you hire an SEO Consultant, transparency is the key to avoiding the ones that claim to be SEO experts, but are not. The SEO Consultant should be able to explain the exact steps and services provided to help improve your search engine rankings and attract business on-line., and the associated pricing.
Services may include: article copy writing and submission, case studies, press releases, white papers, pay per click campaign development, social media marketing, blogging, key word tracking, relevant link exchange, email campaigns, creative copy, database development, results assessment and more.
The world of search engine optimization is dynamic, changing day by day. It is important to oversee the activities of your SEO Consultant, and be a true partner with your SEO Consultant, proving product specific informative content for blogs, articles, links, social media, press releases, case studies, and pay per click advertising.
The bottom line is hire an SEO Consultant that you can Trust with your web site. Trust can be earned by examining the track record of the SEO Consultant. Past successes will show how this will relate to your goals. Ask about references demonstrating past pay per click statistics, google ranking improvement, and sales results.
Take time to review the many options available. Don’t rush into the SEO hiring decision. Establish a budget and goals, and by taking the necessary steps to find the right fit, you and your business will profit on the web!
Since 1995, Sharon Grand Palm, Direct Marketing and SEO Consultant for SGP Direct marketing, has provided SEO, marketing and communication solutions to national corporate clients such as Advanta, Discover Card, Commerce Bank, Citizens Telecom, Progressive Insurance and CapMark Financial.
Based outside of Philadelphia, PA, Sharon helps businesses achieve success through assertive and creative training strategies. Services include training implementation, telesales script development, performance monitoring and account management. Prior to her consulting practice, Sharon received a Bachelor of Arts Degree in Marketing and Communications from Temple University and worked for over a decade as Trainer and Marketing Director for an international outsource call center company. www.Sgpdirectmarketing.com
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