Data Solutions That Drive Improved Telemarketing Results
By Jim Iott
Are you looking for ways to drive improvements in your inbound telemarketing campaigns?
An effective reverse phone append program provides complete names and addresses for your 10-digit phone numbers in real-time , enabling you to enhance call routing strategies, improve call scripting, and increase sales through better optimized offers.
Customer data can be further enhanced with modeled demographic data. Modeled demographic data is compiled from hundreds of sources and has a 99% saturation coverage and 96% percent confidence level. It is a powerful resource for gaining key customer insight, while at the same time maintaining compliance with new regulations affecting telemarketing. Bottom-line, accurate and complete customer information provides critical advantages to your inbound telemarketing campaigns.
Are you interested in improving outbound telemarketing results through improved customer data?
Having correct phone records enables you to increase contact rates and presentation rates, reduce operator wait times, improve outbound call queue management, and better manage of resources overall. There are two approaches that you can take in order to improve the quality of your phone records: 1) a phone append program will add current and correct phone numbers to your customer name and address records, or 2) you can optimize your customer file, in which correct phone numbers are verified, new phone records are updated, and disconnected phone numbers are identified.
Are you working with the right data solutions provider?
When choosing a data solutions provider consider a resource that has comprehensive and current data sources, including significant access to mobile phone data. The provider should be easy-to-work with and have the automation capabilities necessary to interface with your operations. Your data solutions provider should also understand telemarketing and have experience across a range of industries. Most importantly, choose a provider who demonstrates a genuine interest in your business needs and who is interested in building a long-term relationship.
Since 2008, Speedeon Data®, has successfully powered clients’ direct marketing programs by providing the highest quality customer contact data and innovative data solutions, including real-time data append services, advanced data hygiene solutions, new mover programs, and other data services.
For more information regarding Speedeon Data visit http://www.speedeondata.com, or contact our sales department at 866.647.9219 or sales@speedeondata.com.
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