Self-Service: Do Customers Really Want to Help Themselves?
As more customers get comfortable with online shopping, automation, and chatbots being available from retailers they want to buy from, there is a growing trend towards businesses providing self-service support for customers. It makes perfect sense from the retailer’s point of view, because it means it can put the resources that would otherwise be used for customer support into other areas of the business—but is it what customers really want? In this post, we’ll be taking a look at customer self-service, why customers like it, and how you can make the most of it, whatever the size of your business.
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